Archive for May, 2010

7 Disadvantages of Being a Homepreneur

Monday, May 10th, 2010

The following is a guest post by James Adams
Oh, the temptation to wax sarcastic is upon me! Since becoming a successful homepreneur I no longer get to enjoy the scenery of my former 45 minute commute to the office, a stop and go affair that kept my attention riveted to the bumper of the car in fron…

Storytelling: Emotional Marketing

Wednesday, May 5th, 2010

Recently, I started off a blog post by saying “Imagine opening up a store in a mall somewhere…” In a few sentences, I told a story designed to evoke an emotional response from the reader. In the past, I’ve suggested that readers should participate in a storytelling exercise i…

If You Don’t Take Control Of Your Site Now, You’ll Hate Yourself Later

Monday, May 3rd, 2010

Imagine opening up a store in a mall somewhere, and just when the profits start rolling in, the mall decides to close down forever, but they don’t tell you. In fact, they not only fail to inform you, but they place tons of dynamite around the mall, and completely blow it to smithereens. Your s…

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