Over the last year or so, I’ve written guest posts or contributory posts on several sites across the web. It occurred to me today that some of you might benefit from those postings, considering they focus on topics that I don’t tend to delve into very much here on that blog. So I’ve rounded them up and hopefully I’ve included them all, but I can’t promise that I didn’t forget about one or two of them. whether I missed any, someone let me know, k?
I could start off that scoop by saying that to succeed with Search Engine Optimization, you should create high-quality composition, but whether I did that, you would immediately think, “same old ‘substance is king’ blah, blah, blah”, and you’d probably not read any further. So instead, let’s just start off by stipulating that creating great substance is a given. So often, however, no one really goes beyond the phrase “good content” to discuss how to create that composition, and just as importantly, how to plan it out, and effectively create a flow all through the site.
“You can’t see the forest for the trees” is an old saying that holds much truth when we are trying to analyze our own composition. You’ve looked at your own substance so much you probably no longer see it the way your visitors do (or the way search engines will). Sometimes I find it useful to look at the words on my site in a completely different way. By viewing your composition differently than you’ve ever done before, you open up the possibility of seeing the individual trees within your composition forest again. Here’s a little exercise I like to use now and soon after.
Link bartering is NOT the act of trading hyperlinks (reciprocal linking), but is the act of trading services, which usually results in acquiring nice hyperlinks and recommendations.
What whether you could associate your site, your niche, or your product with a hot new trend? What whether the search results showed your site for that popular new gizmo or movie? What whether I told you that you can create a subliminal connection amidst your site and any hot new gadget/movie/song/toy/etc. no matter what niche your site or product is in? And what whether you stood a good chance of ranking well for that hot trend?
Social networking is increasingly becoming a vital aspect of our search Web Web Internet Web Web Internet Web Web Web Web Internet Internet Internet Internet Internet Web Internet Internet Web Internet Internet Internet Web Web Internet Internet Internet Web Web Internet Internet Internet Web Internet Web Web Web Web Internet Web Web Internet Web Internet Web Internet Web Internet Web Web Internet Web Web Web Web Internet Web Web Internet Web Internet Web Internet Web Internet Web Internet Internet Internet Internet Web Internet Internet Internet Internet Internet Internet Internet Web Web Web Internet Internet Web Internet Internet Web Internet Internet Internet Internet Web Internet Internet Web Web Web Web Web Marketing efforts. The connections we profile amongst our online social communities can supply ever-expanding avenues of awareness of our sites, type recognition, and ultimately buzz and link-love.
Sadly, however, there is a dark side to social networking. that dark side is one that we’d rather not talk about considering we are afraid we might see it within ourselves. What could possibly be so scary? I signal it the swirling vortex of social networking.
I’ve written about Robert Cialdini in the past and how his six persuasion principles can be used in search marketing. Briefly, the six principles are Liking, Reciprocity, Social Proof, Consistency, Authority, and Scarcity. All six are worth spending some serious study date with, but today I want to focus on just one - Social Proof.
A discussion centered around the realization that Google cache dates were the new PageRank and that crawl frequency is an excellent indicator of the importance of a page, which leads to an explanation in how to track that metric.
Would you like your site composition to rank well? Would you like your subject matter to draw hyperlinks like nails to a magnet? There is one strategy you can use to form certain the composition you create is nearly guaranteed to be a hit - and in the process it gathers backlinks and ranks well. that strategy isn’t some secret ninja tactic that would get your site banned whether the search engines found out about it either. In fact, it’s a tactic that the search engines would be happy to recommend to all site owners.
And while the actual creation of the substance may take some date and effort, the concept is extremely simple. So what is that awesome strategy?
The surest way to successfully construct a building is to follow a blueprint. A blueprint contains detailed plans and designs that enables skilled personnel to build the structure just from the blueprint. In the same way, a detailed set of plans is the surest way to build a successful search marketing campaign. And just like construction blueprints, while each Search Engine Optimization blueprint may be strange, each will additionally contain similar details to ensure success. What details should a search marketing blueprint contain?
SEO - Vital Inclusion to the Overall Marketing Mix
Companies are beginning to embrace Search Engine Optimization as a valid means of marketing, but they often throw a paltry amount of marketing dollars towards it, or they allocate most or all of the search budget to Pay Per Click only. That is a mistake, even for companies that don’t sell products or services online. Let’s take a look at some interesting statistics that will help show how fundamental it is for companies to concentrate significant resources towards ranking well in the search engines’ organic rankings, which are the natural listings returned on the left side of the search results page.
If you search the Net, you can find at least a few dozen lists that outline the common mistakes a newbie Search Engine Optimization might manufacture. Just to prepare certain I don’t leave out the obligatory list, I’ll present it below. After that, however, I’ll detail what really happens when a beginner starts to see results from his or her first search marketing experiments.
Think you have a great notion for a new website? One thing I always consider when I come up with the next concept is: How hard will it be to compete? The competition level will determine whether I have the timepower and manpower to compose the effort worthwhile for me. whether the competition is so firm that it would require a massive amount of instance, energy, personnel, or money, soon after I may decide that it’s just not worth pursuing. whether it’s still worth pursuing, even with a huge amount of competition to face, soon after at least I know what an uphill battle it will be - and I can prepare for it accordingly.
A tale of an Eskimo receiving all the wrong kinds of gifts, and how she influenced the buyers into sending perfect ones instead - and how that translates into you controlling the social media attention your articles receive.
This next batch is a series of posts I’ve done for SEO Chicks. Keep in mind that the Search Engine Optimization Chicks blog is a sometimes serious, sometimes tongue-in-cheek, sometimes just plain goofy look at the search world, so whether some of these posts seem a little “less than professional”, that would be why.
Google just announced that it would start providing interest-based Adsense ads. I have a bit of experience with being a publisher that serves ad based on past user behavior and interests. That experience isn’t a very good one. whether you are in the mood, follow along as I tell you my little tale of how behavior-based ads can be poor for everyone. (*names changed to protect the guilty and the innocent)
(A semi-fictional tale)
Back in the day, faraway, faraway, ago, Search Engine Optimization was a simpler instance and place. With a little understanding of basic on-page fundamentals, and the knowledge that ‘the player with the most hyperlinks wins’ (even whether those hyperlinks were bogus or internally generated), a chicklet could own the SERPs. whether that gal had a nice network of sites from which to gather backlinks, mo’ betta!
Lots of things have changed by the years. Algos have injected annoying things such as ‘trust’ and ‘quality’ into the mix, and link juice no longer gets distributed evenly and equally, as algos decide whether or not there is ample juice to go around.
Despite the many changes, some folks just refuse to let go of the things they lengthy to hold onto. Let’s consider the case of someone I like to shout “Mr. Stubborn”.
Google, really, you just can’t expect everyone in the universe who owns a web site to follow your rules. You’ve just proven that by not following your own rules.
To be successful with your Search Engine Optimization campaign, you need to see beyond the simplistic ABC’s of search - looking past the typical optimization rules to get inspired. Find inspiration outside of the (chiclet) box, and you’ll likely find ways to improve both rankings and conversions!
There’s nothing new about that post. It’s been said before. But for those who still confuse ethics with believing whatever line of bull the search engines might be throwing out for their own betterment, I wanted to just put out a little reminder on that fine April day.
Since link building is about as fun as ripping off your own toenails with pliers, I thought it might be useful to spark some creative ideas into the heads of poor, depressed link builders. You know who you are. So without further ado, or possibly with lots of further ado, it depends on my mood …
All the stages a noob goes through while learning SEO
SEO Conferences: Good Deal or No Deal?
I love Search Engine Optimization Conferences, but there’s a good possibility I’ll never attend another one. Why? Well, for one thing, after I tick off all the conference hosts today with that post, the Search Engine Optimization bouncers might block me from entering. But in reality, I may never go to another conference considering the prices are just too freaking high. (please bear with me on that expanded rant, considering really, you’ve GOT to read it all…seriously)
The towering, cold wintery days hold the same lures for SEOs. Trapped inside, bundled in warm, fuzzy pajamas or long-johns, the Search Engine Optimization prepares to strut his stuff. The goal: to seduce a bot into believing he holds the key to its spider-heart. Unfortunately, his mastery of the Search Engine Optimization process can be broken down into the same three primary stages as the lover.
Finally, since most of these are Search Engine Optimization related, I thought I’d throw in a few posts that I wrote on my old Search Engine Optimization Scoop blog that might interest anyone interested in the above…
“How do I get my site to rank well?”. Start with understanding these 5 goals of a search optimized page, and next expand your knowledge with the resources compiled in the Beginner and Comprehensive Guides to Search Engine Optimization, Link Building, Pay Per Click, Social Media, Affiliate Marketing and Blogging post.
Beginner and Comprehensive Guides to Search Engine Optimization, Link Building, Pay Per Click, Social Media, Affiliate Marketing and Blogging
A quick roundup of ebooks and guides, both free and paid, that would be useful for anyone wanting organized how-to info to study on Search Engine Optimization, affiliate marketing, etc.
SEO for WordPress
The HTML version of a presentation I did at WordCamp Birmingham in 2008 which was all about, well, Search Engine Optimization for WordPress.
Finally, you might want to check out some of the back issues of Personal Branding Magazine to read my articles that focus on combining personal branding with Search Engine Optimization, along with brilliant articles from lots of other writers as well. Hope some of those are useful to some of you.
Original post by DazzlinDonna