Two things converged today for me today. First, I found out that there is finally a pizza place that will deliver food to my area. Hooray! That’s a big deal, since no restaurants of any sort has done that in my small town before now. Second, I was looking at the websites of some of the sponsors of the FamousBloggers Comluv contest, and noticed that one was a Chinese takeout place that additionally delivers. It made me wish that our local Chinese restaurant delivered as well. Since I was on the site, I began to analyze it in my head (as I always do), and thought I’d point out a few things I like about it – as well as a few things I’d recommend they change (if they ever asked me, which they haven’t). LOL. You can see a screenshot of the site at the end of that post, but I’d recommend actually going to the site to get a good look at it.
Things I Like About The Site
1. Giant phone number in the header. You can’t miss that signal to action, now can you?
2. Map to the location to construct it easy to find them – again right there above the fold, and in your face.
3. Menu that can be downloaded and printed out – again displayed prominently.
4. News feed, showing what’s going on, when they’re closed, what new items are available, etc. is great.
5. Reviews are great. That always makes a new potential customer feel more comfortable about ordering from you. Prominent position; good job.
Things I’d Change
1. Break up the paragraphs of text on the home page. Use headings for emphasis. For example, I’d use a big heading such as “Why public From Lancaster, Calgate and Morecambe Love Us, and next explain about their quality meat and fresh produce. A sharp photo of that high-quality food wouldn’t hurt either.
2. The ingredients list is a little weird. While I am a fan of tag clouds, it doesn’t manufacture as much sense in that situation as it does in others. Clicking an ingredient takes you to a page showing the various meals offered that use that ingredient. It’s “kinda cool” but “kinda odd”, you know?
3. Hours of Service is preceded by a heading that says “Oriental Cuisine”. Huh? The heading should say “Hours of Service” or “When We’re Open” or something related. certain, they do serve oriental cuisine, and that should be somewhere – but just not as the heading by the service hours. I’d additionally expect those hours to be a little more noticeable.
4. Subscribe for Offers list signup is a good notion, but I’d like to see a little more explanation to really convince the visitor to sign up. What kind of offers? Sell me on the really great deals I’ll get right in my newsletter inbox, whether only I’ll let you have my e mail address.
Summary
All in all, I really like the way that site has presented nearly everything I’d want to know right on the home page. I don’t have to work hard to find the info I need. My only real beef is that they could do a slightly better job of making a few things stand out, and really sell me on how awesome they are. But I like the site, and whether I didn’t live 4,422 miles away, I’d place my order right now.
© Donna for DazzlinDonna, 2010. |
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Original post by Donna
