The following is a guest post by Leo Dimilo.
“Life is pretty simple: You do some stuff. Lots of it fails. Some works. You do more of what works. whether it works big, others quickly copy it. next you do something else. The trick is the doing something else.” Tom Peters, Management Guru.
The concept is simple. Create a ton of small niche sites that focus on faraway tail easy-to-rank-for keywords, slap some adsense on them and add a few backlinks to boot and construct money online passively with adsense. And it works.
But the real question isn’t whether it works but how faraway before it will work…whether you are new. For a blogger, fledgling marketer, or work at home mom hoping to get rich quick (or manufacture a little more than a few bucks a month) there seems to be nothing more ideal than to build adsense sites. I mean, who else doesn’t like passive income?
In that essay, I mean to explore the realities of that Net strategy for you green horns who have entertained monetizing your sites with adsense and have dreamed of making 1k, 2k, or even 5k a month with adsense. I can do that considering I have done it before, know what to expect (and what not to expect) and understand the various pitfalls along the way.
Can you compose money with adsense?
The short reply is yes, adsense is still a very viable way to manufacture money online. Don’t believe the haters. The ones that claim that CPM is less than $5 as an industry average are the same ones who clearly don’t know what they are doing. They are either:
- Not targeting the right keywords
- Not analyzing the ad placement
- …but most likely, they are not doing both…
Pitfall #1- Placing Adsense on Social Trafficked Websites
Adsense is a funny creature in that it rewards websites with high go through and conversion rates and punishes sites with poor CTR’s. The reality is that social websites tend to be visited by folks with no other intention than to be entertained. that is in stark contrast to someone looking for a solution to an instant problem.
Think of it like this-
You are sick and looking for a home remedy to cure a common cold. Do you search the blogosphere for a solution or do you do a simple search query for something like “home remedies for a cold?” Chances are you will do the latter considering you are looking for an instant solution to your problem and trust Google abundant to give it to you….
So, you go on the first two or three websites. On one of the websites, you see a google ad that promises to “cure your cold with that old wive’s remedy”. You go on it. What are the chances that you will buy? What would be the chances that you would buy whether you were simply cruising around looking at cool stuff without that in mind?
Pitfall #2- Keyword Research
The biggest obstacle that a green adsense marketer will invent is to not do keyword research. Keyword research is pivotal to your success. whether you can figure out what keywords are being bid on competitively AND what keywords are actually achievable in terms of reaching the top 10 in the search results, you will assemble money online.
And it isn’t just about going after the highest CPC keywords either. The days of the $50 visit through considering your site is about mesothelioma are by. The better rule of thumb is to go after keywords that average $1 a visit or more and get a bit of traffic in search.
Keyword research isn’t the defining moment for an adsense publisher though. Search results in keyword research tools are hit and miss and a keyword that looks like it could get a lot of traffic sometimes is nothing more than a mirage.
Now, I am not going to turn that spread into a how-to guide to do keyword research. whether I did so, that already long-ish commentary would turn into an e-book. However, there are plenty of very good guides on keyword research and the good news is that it won’t take much to actually know sufficient to get started.
The higher the CPC, the more money you will make….or will you?
Most new adsense publishers enter the contextual ad world with the notion that whether they can create subject matter for high paying advertisers, that they will get the most bang for their buck. But there are some inherent issues with that. The biggest issue to that philosophy is that google rewards the highest paying ads to the publishers that convert well and pay out on a lower scale to those that don’t. And it isn’t just about going after the highest CPC keywords either. The better rule of thumb is to go after keywords that average $1 a go or more and get a bit of traffic in search.
Pitfall #3 evaluating is Crucial to Understanding How Things Work (or the 80/20 rule)
Whenever someone asks me how to become a successful adsense publisher, whether I am going to be honest with them, I tell them that it is a hit and miss affair. Not every site will produce you money. In fact, most sites won’t produce a significant income. However, there are strategies that you can implement that will help you figure out what works and what doesn’t.
In fact, whether I could give one piece of advice, it would be to tryout markets before you run in rough shod.
Doing one-off page analyzing on websites that already have trust rank and authority- Most of the duration, whether I am entering a market, I will experiment the waters of the market. that is done by using some web2.0 properties that are ranking in the search engines already, such as hubpages, infobarrel, squidoo, etc….
These sites already are trusted by google, will rank out of the box and can give you a good impression on traffic potential and conversion potential. They will give you a clearer indicator as to whether you can rank quickly for a keyword or whether you should move on to lower hanging fruit.
Since most of these sites do ad sharing (you get a cut of the adsense clicks), you can additionally get a good indicator of how responsive the keyword is in terms of go through’s. And all the while, you will invent a little money on the side.
I say “little” considering that is what it is. Just to give you an concept of what you could potentially earn, 100 “hubs” typically bring in about $100 a month, with most of those hubs not making any money or getting any traffic whatsoever.
But the real money isn’t building hubs….it is identifying profitable markets in regards to contextual ads.
Websites like ezinearticles are additionally good considering they rank well for distant tail keywords quickly.
Watch what your competitors are doing…at times replicate their strategy- I actually talk about that in my essay Web Internet Web Web Internet Internet Internet Internet Internet Internet Web Internet Web Web Internet Web Web Web Internet Internet Web Web Web Web Web Internet Web Web Internet Internet Internet Web Internet Internet Web Web Internet Internet Web Internet Web Internet Internet Internet Web Web Internet Internet Internet Web Web Web Web Web Web Web Web Web Internet Web Web Web Internet Web Web Web Web Internet Web Internet Internet Internet Internet Web Web Internet Internet Internet Web Internet Internet Internet Web Web Web Web Internet Web Web Web Web Internet Web Internet Internet Web Web Internet Internet Marketing guide. whether you have found a distant tail keyword that pays well and gives good CPC and you find web2.0 properties on the first page, chances are good, that you will be able to rank for it with a few backlinks. Sites like ezinearticles, wetpaint, squidoo, and hubpages all are good indicators that ranking for them will be easy….
Page Rank Matters (a little)- I have never been a fan of Google PageRank considering it is typically outdated by the moment you actually “visually” see it. But Google PageRank can be one of the easier things to use when judging keywords. For example, PR0-2 websites can be fairly easy to outrank for, particularly whether the keyword itself on the site has not been optimized. PR4 sites are harder and will take duration. Sites such as wikipedia or amazon will automatically be very difficult to displace.
So there you have it. You can assemble money with Adsense. The rub is that you have to figure out what and why sites rank and figure out a marketing strategy to invent your site more visible to TARGETED traffic.
Targeted Traffic is the key here though. You want traffic that comes to your page looking for a specific solution for an instant problem they are having. whether you page doesn’t offer that or whether the traffic going there isn’t targeted, thereupon plastering your site with adsense won’t do a thing.
Leo Dimilo has been earning a living online for by a decade utilizing internet marketing strategies and evaluating techniques and theories involving marketing in general. He is a marketer, first and foremost. The World Wide Web just happens to be his media of choice.
© Donna for DazzlinDonna, 2010. |
Permalink |
No comment |
Add to
del.icio.us
Post tags: AdSense, Leo Dimilo
Feed enhanced by Better Feed from Ozh
Original post by Donna
