The following is a guest post by Jeremy Knauff of WildFire Web Web Internet Web Internet Web Internet Web Web Internet Web Web Internet Web Web Internet Internet Web Web Internet Internet Internet Internet Internet Internet Internet Web Internet Web Internet Internet Internet Web Web Web Web Web Internet Web Web Internet Web Internet Internet Web Web Web Internet Web Web Web Web Web Internet Internet Internet Web Web Internet Web Internet Internet Web Web Web Internet Internet Internet Web Web Internet Web Internet Internet Internet Internet Internet Internet Internet Internet Internet Web Internet Web Web Internet Web Internet Web Internet Internet Web Web Internet Web Web Internet Internet Web Marketing Group.
There are probably just as many opinions about what constitutes good website design as there are citizens on the Net. There are, however, a number of factors that have been proven to prepare or break a website. whether your website is guilty of just a few, it can have a dramatic impact on your business. Fortunately, most of them are relatively easy to exact, but in many cases, the right choice is often contrary to popular opinion considering of peoples’ misunderstanding of the World Wide Web.
Spend some moment studying these six common website design mistakes and see how many you’re guilty of. soon after, invest the moment to exact them and you’ll find that your website begins to perform better nearly immediately.
Not analyzing on multiple browsers
You probably use Net Explorer, like most society do, but a significant portion of your website visitors may be using another browser, such as Firefox, Safari, Chrome or Opera. plus, your visitors may have a variety different screen resolution and graphics capabilities. that means a website that displays perfectly on your computer may not on another computer, which is why it’s so critical that you experiment your website to ensure that it displays and functions properly in most major browsers.
Using splash pages or flash intros
When a visitor arrives, they shouldn’t have to visit anything to enter your website. Splash pages can turn an otherwise amazing website into a poor website faster than you can go the back button, and flash intros are even worse. Both of these things came about from arrogant designers who decided that showcasing their ability to use a specific piece of software was more critical than providing what their visitors were looking for, and unfortunately the phenomenon became fairly common.
The argument in their favor is often something along the lines of “Our flash intro gives us a chance to present a mini commercial to each and every website visitor.” that argument is flawed though, considering by the day that they have arrived on your website, they are looking for specific knowledge – not your commercial. Forcing it on them will only inspire them to leave, usually moving on to your next competitor.
Not breaking text into manageable chunks
It’s said that the best way to eat an elephant is one bite at a moment. The same logic applies for presenting website copy. Staring at a computer monitor is difficult work for the human eye, and digesting large portions of text can be hardy for even the most focused visitor. You can overcome these challenges by breaking your text into smaller, manageable chunks, utilizing headings, subheadings, lists and images. You should additionally keep the width of your text within a fair limit. The longer it is, the more difficult it will be for your visitors to read.
Omitting contact information
A surprising number of companies fail to supply any way to contact them on their website other than through a contact anatomy. that falls into the same category as those annoying automated phone menus. certain, you’ll save some instance and money since you won’t have to talk to all those bothersome citizens who want to talk to you, but you’re forgetting something critical. Those “bothersome” folks are actually potential clients who want to buy what you’re selling!
You may filter out some riff raff when you don’t supply your contact info, but you’ll plus turn away a lot of potential business. public want that warm, fuzzy feeling that comes from knowing that they’re dealing with a real-life company rather than some fictional Nigerian prince who is willing to transfer his fortune to their bank history. They are looking for a stable company that they can trust and whether they know that they can pick up the phone and reach someone, or even stop by your office whether they are nearby, you will have a rock-solid foundation.
Putting branding before the user
There is no question that branding is an critical, whether not critical aspect of marketing, but some companies take it too far, causing a negative impact. I would generally agree that the title tag on your home page should contain your company name, but that shouldn’t continue all through your entire website. Aside from diluting your search engine optimization campaign, having your company name in the title tag of your internal pages will manufacture them less appealing to potential visitors when presented with a list of search results. Think about it like that; whether someone searches for “blue plutonium widgets,” do you think they will be more likely to visit on a listing in the search results with the title “Blue Plutonium Widgets - $9.99” or one with the title “Acme Widget Company?”
Omitting pricing information
The outdated mentality of only revealing pricing info to prospects on the phone or face to face seems to have made its way onto the Web. While there are valid reasons to justify the practice, it is counterproductive to your business. When public use the Net to find data, they expect to find that info without having to signal someone. Does that mean that some of your competitors may learn what your prices are? Certainly, but they can get that info even whether you don’t produce it available online by posing as a potential client. Not all companies can list their prices; for example, while we have a number of standardized prices available, a lot of the marketing work that we do is developed on a case by case basis. Most companies, however, can.
© DazzlinDonna for DazzlinDonna, 2008. |
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Original post by DazzlinDonna
