First Quarter Online Display Ad Spending Reaches $2.7 Billion
Is your site optimized for best possible search engine results? Do you review your PPC ads, spending and do A/B comparisons? Seems theses statistics prove the value of being at the top of the search engines.
Sramana Mitra submits: First quarter U.S. internet display ad spending hit $2.7 billion – a 16.7% increase over the same period last year, according to TNS Media Intelligence.
There are some very interesting statistics from this report:
Financial services was the leading category, with spending of $488.7 million on Internet advertising for the period–up 51.2% over 2006.
Internet advertising across the board represented 7.7% of total media spending.
Categories coming in below the average were automotive at 4.3% of total spend, pharmaceutical at 2.7% and national restaurants at 1.6%.
Top 10 segments are Financial Services, Retail, Internet, Misc. Services, Media, Telecom, Computer Products, Travel & Tourism, Education, and Auto.
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