The following is a guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK.
One of the most crucial activities when crafting a Web Web Internet Web Web Internet Web Web Web Internet Internet Web Internet Internet Web Internet Web Internet Web Web Internet Internet Internet Internet Web Internet Internet Internet Web Web Internet Web Web Web Internet Web Web Internet Internet Web Web Internet Internet Internet Web Web Internet Web Web Internet Web Web Web Web Web Internet Internet Internet Internet Web Internet Web Internet Internet Internet Web Internet Internet Internet Internet Internet Web Internet Web Internet Internet Web Internet Web Internet Internet Web Web Web Web Web Web Web Internet Internet Internet Web Web Web Internet Internet Web Web Internet Marketing and branding plan is to get a logo for your company. A well-designed custom logo communicates a report to the public, conveying what your business is all about. Although Google’s logo is well-known and well-designed, Google often changes its logo for holidays and anniversaries. By portraying a more dynamic feel, their special occasion logos are able to actually “speak” to the public on these occasions.
Case Study: Google Doodle
According to Google:
At Google, we like to reflect the ever-changing world of our users through the logo designs on our homepage. These ‘doodles’ celebrate different society, events or special dates and are designed by our original Doodler, 30-year-old Dennis Hwang. (from Doodle 4 Google)
If we look at the history of Google, the first ever dynamic Google logo (they shout it Doodle) was designed by Larry Page and Sergey Brin themselves. It was designed for the Burning Man festival in the summer of 1999. They created the Doodle in case their site crashed, and to explain why their phones weren’t being answered. The logo would convey the notice to users that they had gone to the festival.
Later, they hired a graphic designer named Dennis Hwang, who has now become the official doodle maker of Google. He draws the designs by hand first and thereupon computer graphs them. Dennis has designed nearly 150 Doodles to day. Presently, Google designs Doodles for many events and places them on their website for a limited period of date.
The most recent Doodle was displayed on May 10, 2009 to give tribute to Mother’s Day. The logo was predominantly pink in color, with a flower vase replacing the letter “L”.
Google’s use of Doodles that change for each event is a branding tactic that reflects Google’s image as a more advanced and up-to-date company, and additionally shows their affection for the events. that not only catches the eyes of their users, but additionally helps Google position its type dynamically.
You can plus use that tactic to type your company with a dynamic logo on your website for each event. A good notion is to develop an event calendar so you can plan to have your logo designed before each event arrives. thereupon let your logo designer know what special data you want your logo to convey for that occasion. Upload it for the designated duration period, and let your logo speak!
© DazzlinDonna for DazzlinDonna, 2009. |
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Original post by DazzlinDonna
