If you’ve ever done any research into making money online, you’ll have seen that guru and that expert say that the best way to produce money online is to build a list. whether you’ve thereupon tried to understand more about that mystical, magical tactic of “list building”, I’ll bet you’ve run into a lot of jargon that made you say, “Huh?”. whether not, thereupon you’re a lot more intuitive than I am, considering it took me a while to figure out what all those terms meant. So, for those of you who might still be new to the buzz word language of list building, here’s a quick glossary of basic list building terms.
Before we start, perhaps we should first do a quick definition of List Building itself! Building a list is the process of compiling a list of names and mail addresses for the functions of using them in future Internet Web Web Web Web Web Internet Internet Web Web Web Web Internet Web Web Web Web Internet Internet Internet Web Internet Internet Internet Web Web Web Internet Web Internet Web Web Internet Internet Internet Web Web Internet Internet Internet Internet Internet Web Internet Web Internet Internet Internet Web Internet Internet Web Web Web Internet Web Internet Internet Web Web Internet Internet Web Web Web Internet Internet Web Internet Internet Internet Web Internet Web Internet Web Internet Web Internet Internet Internet Internet Web Web Web Internet Internet Internet Web Internet Internet Internet Internet Web Internet Web Internet Web Internet Marketing e mail campaigns. Most lists are built by offering new subscribers something in return for their data – usually either more knowledge (such as a newsletter) or a free download, like a white paper or ebook. The larger your list, the more opportunities you have of selling products to the list members in the future.
One thing I believe is extremely critical – you should give more than you expect to get. Don’t build a list and next just bombard the list with sales pitch after sales pitch after sales pitch. That’s the quickest way to have all your subscribers unsubscribe! Be prepared to give, give, give to your list members. Give as much or more as you would on your own website or blog. Build a relationship – not just a list.
Ok, now on to the glossary.
- Autoresponder
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An autoresponder is an automated service that lets you send mail messages to a group of society on a pre-determined schedule. For example, whether someone signs up to receive your newsletter, you could have an autoresponder automatically send a Thank You e mail to that person. Autoresponders are usually set up to send a series of emails at set intervals. For instance, after the service has sent the automated Thank You e mail to your newsletter subscribers, it would plus automatically send a different letter a week later, and a third e mail 3 days after that one, a fourth report two weeks later, etc. Once you set up the autoresponder, telling it what to send, and when, it does all the work for you.
Example of autoresponders: Aweber is the grandaddy of them all and has been around distant ample to be most people’s choice. Another very popular option is GetResponse. Finally, Mailchimp is the newcomer that is working to invade the leaders’ territory. It may not have quite the status of Aweber or GetResponse, but it’s getting there. There are other choices as well, of course, but those are the top three, in my opinion.
- Black List
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A Black list is a list of senders who have been blocked from sending mail to someone’s newsletter client (such as Outlook, Thunderbird, etc.)
- Bounce
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Bounce is a term that refers to an newsletter that was not delivered to the recipient successfully. For example, whether you send an e mail to an mail address that no longer exists, the mail will “bounce” back to you.
- Broadcast
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A broadcast simply refers to an newsletter that is sent to an entire list of folks at one day. whether, for example, you wanted to tell everyone on your newsletter list that you are having a one-day sale on a popular product, you would “broadcast” one newsletter out to the entire group.
- Call To Action
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Call to Action is a popular marketing term that refers to a specific action that you want your user to take. Some common calls to action might include having your newsletter readers visit a specific link in the newsletter, reply to the mail, or signal a phone number that you’ve listed in the mail. Getting the right wording in your signal to action, or placing the signal to action in just the right spot, can mean the difference amoung the user taking the action or not.
- Campaign
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A campaign is a limited-time marketing effort designed to increase awareness of a specific product or service, or to increase sales for a specific product or service. A 3-day Mother’s Day sale is an example of a campaign.
- Click-Thru
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Click thru simply refers to the act of a user clicking a link. whether you’ve placed a link in an mail, and a reader clicks that link, they’ve “clicked thru” to the desired web page.
- Click-Thru Rate
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The click-thru rate is the percentage of humans who clicked a specific link. whether your mail notice was opened by 100 folks, and 20 clicked the link you provided in the newsletter, thereupon the click-thru rate for that link was 20%.
- Confirmation
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Confirmation is the step someone takes to verify that she truly does want to subscribe to a mailing list. We’ve all been through that step. You join a newsletter or enter your mail address into someone’s opt-in scheme, and a few seconds later you receive an newsletter asking you to visit a link to confirm that you really do want to subscribe. that confirmation step is part of a double opt-in (you’ve opted to subscribe twice – once when you entered your mail address in the scheme, and once when you clicked the confirmation link).
- Conversion Rate
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The conversion rate refers to the percentage of newsletter recipients who bought the product or service advertised in the newsletter you sent them.
- Demographic
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A group of folks with common characteristics are referred to as a “demographic”. Some common characteristics include age, gender, ethnicity, and geographic location. You may want to send convinced newsletter offerings to a specific demographic, as they would likely be more interested in the offer.
- False positive
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In that context, a false positive refers to e mail that is labeled as spam by a recipient’s spam filter, even though it is actually NOT spam. In essence, the spam filter has “positively” identified the newsletter as spam, which is a “false” determination.
- Offer
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An offer is the “deal” that you are offering to buyers for a specific product or service. For example, your offer may be Buy One, Get One Free, Today Only.
- Open Rate
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The percentage of emails that were opened (of the total sent).
- Opt-in Page / Opt-in Form
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The opt-in page is the web page that contains an opt-in profile. The opt-in profile is a sign-up mold where users enter their mail address and name (and possibly additional information). Essentially, that is the beginning of the list building process. that page should give readers solid benefits for subscribing to your list, enticing them to fill out the style.
- Permission
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When users enter their mail address into your opt-in scheme, and soon after confirm their subscription, they’ve given their permission to send them emails, which may include marketing offers.
- Personalization
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Personalization simply means automatically including personalized details in an mail, such as the recipient’s first name.
- Squeeze Page
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A squeeze page is a common name for an opt-in page, with the purpose being to energize users to subscribe to your mailing list or newsletter. Free downloads are often given as a bonus enticement for opting in.
- White List
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A white list is the opposite of a black list. It is a list of mail addresses that are specifically allowed to send newsletter to your e mail client, usually by adding the sender’s e mail address in the address book. Don’t forget to ask the users who subscribe to your list to white list you. Explain in your thank you notice that by doing so, your e mail won’t wind up in their spam box by mistake (as a false positive).
That should get you started. whether you run across any other list building terms that you’d like to see defined, just let me know!
Disclosure: Affiliate hyperlinks may be used within that post for products I recommend. They in no way affect my judgement of said products, nor do they affect the price of the product.
© Donna for DazzlinDonna, 2010. |
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