I’ve been submitting my websites to directories since the early days of the web when Yahoo was nothing more than the world’s best directory. by duration, the value of being listed in directories has waxed and waned many times, but at least some value (no matter how small) has always existed. In its heyday, being listed in tons of directories meant getting tons of backlinks to your site, which was a pretty easy way to rank well in Google and other search engines. Those days are gone, unfortunately. It takes much more than directory submissions to rank well now, but that doesn’t mean that there’s no reason at all to submit to directories.
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Any chance you have of spreading the word about your site should be taken. Smart marketers never miss an opportunity and you shouldn’t either. You never know when one incredibly influential person might stumble by a link to your site, fall in love with your site, and suddenly send a flood of traffic to it by mentioning it on his or her blog or social media stream.
Of course, you do need to consider whether or not your instance could be better spent doing something else, so whether submitting your site to directories takes up so much moment as to outweight the potential benefits, next you’re probably losing the benefits you’d hoped to gain.
Automate Processes, Not Content
So when citizens ask me whether they should submit to directories, I always say yes, but I add a caveat: “Yes, submit to directories, but don’t spend too much instance on the task. Automate as much of the process as possible to free up your date for other fundamental marketing tasks.”
Some public cringe when they take in the word “automate”, as they immediately envision black hat spammers evilly autogenerating substance in their sleep, polluting the web in the process. That’s definitely not what I’m talking about, so please don’t even go there in your minds. Processes should be automated where possible, not subject matter.
The Tool I’ve Used For by Four Years
So here’s how I’ve been automating the process of submitting to directories for by four years now. I use a tool called SubmitEaze that gives me the most flexibility I’ve found to reduce the day need to submit to directories. Every now and next I forget to use it, and when I remember again later (usually when an newsletter arrives telling me about some new feature of the software), I kick myself for having put it aside for so lengthy. (Hey, I’m human, and stuff gets lost in the daily flow just like it does for everyone).
I’ve actually reviewed SubmitEaze a few times in the past, beginning way back in January, 2006. You can read those reviews here, here, here and here. I haven’t reviewed it lately, however, and there’s been a ton of great new features since the last date I did, by two years ago. So, here’s an updated review of the product. (And no, that is not a paid review, nor were any of the ones I’ve done by the years).
Not Just Site Directories – composition Directories Too
The biggest new feature in the last two years has been the ability to not only submit to directories really easily, but to plus submit articles to composition directories as well. spread marketing is a step up in the marketing chain for several reasons.
1. You aren’t just giving a brief title and description of your site; you’re supplying an entire scoop about your site’s niche topic, with hyperlinks back to your site in the author bio – and on top of that – you are authorizing anyone to use that subject matter on their own sites, as faraway as they plus include your bio (with urls intact). that not only spreads the word to the editorial directories themselves, but potentially to many other individual sites who reuse the essay as well.
2. Some write-up directories have a fair amount of influence in the search rankings, so you can potentially get fairly easy rankings for the articles. True, the ranking is a secondary effect, since the directory is ranking instead of your site, but the visitor still gets a chance to find your site, when they might not otherwise.
So to be able to use a tool that makes the task easier of submitting your site to directories – and in addition – makes it easier to submit articles to write-up directories – well, that’s just a bonus that is really valuable. To top it off, the articles submitted can be spun right within SubmitEaze to ensure that variations of the exposition are submitted, rather than the exact same subject matter going out to each directory. Woot! I’ve used spinner software before, so it’s nice to not have to dig out a completely different tool to do something that the tool I’m in can do for me.
Now, I don’t use every feature available to me. For instance, the tool can automatically set up and manage a reciprocal urls directory to manufacture adding recip urls easy. But I haven’t traded reciprocal urls in years, and I don’t plan to do so now, so I just skip any directories that require a reciprocal link. whether asked to recommend doing recips or not, I usually say recommend against it, assuming the person is talking about that kind of generic reciprocal link. It’s just not useful to anyone, so it’s a waste of instance and space on your site. But whether you disagree with me (and that’s allowed [big grin]), next you’ll probably love the feature that lets you deal with it very easily.
A quick roundup of its major features:
- Submit to both website directories and essay directories.
- Turbo Submission mode automates the process so you can submit to directories in super-fast duration.
- Over 4,000 website directories and 1,000 exposition directories currently in the list that can all be sorted by Google PageRank, Alexa Traffic Rank, or number of incoming backlinks to the directory.
- Full range of general directories to choose from: Free, Reciprocal Link needed, and Payment mandatory.
- Ability to choose just niche directory listings (i.e. directories which only list websites of one specific topic).
- Lets you set up rotating link title text and description text for each project. that is crucial for ensuring variation and targetting of different phrases.
- Link page maintenance so you can quickly create and upload reciprocal hyperlinks to your website (if you disagree with me as mentioned above).
- Tag, categorize, and search your directories precisely how you want, and add your own notes to each.
- Free software and directory updates forever.
- Add your own custom directories to the list.
- Complete control by the auto-fill feature within SubmitEaze – you can even add your own custom fields. that can be hugely useful in some situations.
- Import / export amoung different computers.
- Create detailed submission reports.
- You can add a rating to each directoy so you can keep track of your favorites.
- And lots more
So, that’s my favorite tool for dealing with directory submissions. What’s yours?
Disclosure: Affiliate hyperlinks may be used within that post for products I recommend. They in no way affect my judgement of said products, nor do they affect the price of the product.
Original post by Donna