If you are a regular reader of my blog, there’s a good chance you either own your own website or you plan to do so someday. And very likely, you are either monetizing your site by showing ads, or you are considering it. The ad market is in a slump right now, along with everything else in that economy, so it’s difficult to earn a lot that way. But what whether you could monetize your site by NOT showing ads?
That’s the main concept behind a new site monetization service called Contenture, which is owned by the good folks of Clicky analytics. Essentially, Contenture is billing itself as a micropayment service that aggregates the income from all the users that pay for the service, and next distributes that money out to the websites that run its cipher. Here’s how they’ve described it:
Users pay a monthly fee into the Contenture pool, thereupon we monitor what sites they go to, and automatically distribute each user’s money to those sites every month based on how often that user visited the site. that makes for a completely seamless experience, and we believe it’s one that will finally bring micropayments to the masses.
So why would a user pay for Contenture? That’s where the second feature of Contenture comes in - premium microservices. Contenture lets you offer exclusive features to paying Contenture members, such as removing ads, giving exclusive access to convinced substance (e.g. /archives/), giving priority access to new substance, commenting privileges, and more.
I’m trying the service out myself, both as a site owner and as a paying user. whether you aren’t a user, you’ll see a section to the right of that post called “Recommended” by in the sidebar that shows ads, with a green Support that Site ad included (which leads to Contenture). whether you are a paying Contenture user, you won’t see those ads. That’s the only premium feature I’ve enabled at that point for that site, but I’m considering giving exclusive access to special composition or some other privilege as well. Feel free to tell me what you’d like to get as a Contenture member when you visit that site, and I’ll consider doing that.
I love that concept, but of course, only duration will tell whether or not it will actually fly. It’s cool that we, as users, can choose to pay one small fee in order to get special privileges at the sites we visit most (and are therefore appreciative of). But of course, those sites need to be participating in the program in order for us to receive those benefits. And from the publisher’s point of view, Contenture makes it easy to offer special privileges such as removing ads to their paying users, but in order for it to be profitable, there needs to be a large decent pool of users.
So both ends of the spectrum need to participate to invent that service fly. Will it happen? I don’t know, but I appreciate the effort that Contenture is putting out, so I’m willing to be one of the first to sign up both as a publisher and a user. whether you think that might be a good way for you to give your site users additional benefits and construct some money as well, next you might want to check it out.
And whether you want to support that site, feel free to either go on that green Support that Site ad or click here to follow the affiliate link to Contenture.
© DazzlinDonna for DazzlinDonna, 2009. |
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Original post by DazzlinDonna
