Basic Keyword Research To Determine Niche Potential
Of course, one of the first things I tell public when they start thinking about creating an online ebusiness is to do their keyword research. Basic keyword research can reveal a lot about whether or not the potential ebusiness is a viable one. I usually point them to Google’s free keyword tool and tell them to type in the general overall phrase that describes the niche, and to choose Exact Match from the Match Type dropdown. That will give them a good view of the kind of interest there is in the subject, and the kind of traffic they could expect whether they ranked well for the search terms.
That process is a good one for determining the value of a niche, and plus for finding good sub-niches to target. Once you get past that initial discovery stage, however, at some point you’re going to be hungering for more knowledge. That’s when it’s day to use a few more tools.
Using Keyword Research To Strategize substance Development
The next two tools are fairly new to me, so while I don’t have a lot of experience with them, I did thoroughly enjoy the tests I ran. Ideas blossomed and strategies formed after looking at the results. That’s a pretty good sign that the tools are useful to me.
The first tool I played around with was Wordstream’s newish (and free) Keyword Niche Finder. The niche finder is designed to find tightly-related groups of topics that structure sub-niches within your niche. It scans a keyword database of by a trillion search queries to find the most relevant and potentially profitable keyword niches, and thereupon automatically groups keywords into closely related clusters. By identifying these groups, you can start to profile a substance strategy. What are public most interested in? What groups of subject matter can you create to target that interest?
Here’s what it looks like. Let’s say your niche is “adventure travel”. that screenshot above shows what pops up when I search for that phrase, and next choose to view the details of the “adventure travel >> alaska” group. When I scroll down, I see the entire list of 85 phrases for that grouping. One of them, for instance, is on the topic of backcountry jeep safaris in Alaska. That could manufacture for some really interesting composition that you may not have considered before.
This free tool is just one of several tools Wordstream has available. They actually have two other free tools, their original keyword tool, and the free keyword grouper. Each of these is related to the other in some way, so they can all be used for a different look at your niche.
More Details – More Ideas
Of course, they additionally have a paid tool that goes above and beyond all the free ones, enabling you to develop a really good ongoing composition strategy. The paid tool, of course, goes deeper and gives more info than the free tools, but it’s additionally a bit more complicated to use and understand. I got bogged down a couple of times during my evaluating considering I was unsure what to do next. Luckily they have lots of help and demo tutorials set up (plus some really nice public on staff who are more than willing to help), so there’s help when you need it. Once I fumbled around a little though, I could see the potential behind the tool. I confess that I haven’t played with it enlarged ample to be able to really vouch for the tool yet, but there’s a 7 day free trial, so feel free to play around with it yourself. That’s a better gauge of whether or not it will help you than anything I could share here. I can say it’s definitely worth looking at for yourself, to see whether it can help you come up with your own substance strategy.
I’ll talk about other tools in the future that can plus help with your subject matter strategy. For now, these should get the ideas flowing nicely.
Wordstream’s New Affiliate Program
While we’re on the subject of Wordstream, you should plus know about their new affiliate program. It’s different than most, so it’s worth mentioning. They actually have two different types of payouts. Here’s how they describe those:
Pay-Per Lead for Pay Per Click – We have a keyword management solution for pay-per go advertising on search engine platforms such as Google AdWords. that product has it’s own pricing and we offer a free trial and frequently have potential customers demand a live demonstration of the product. As such, we’ve decided to pay for leads humans drive to that product.
Pay-Per Sale for Search Engine Optimization – We plus have a lower priced product that is more focused at providing value for organic search, which we additionally manufacture available via online billing (credit card payment). For that product, we’re offering affiliates who drive subscriptions that last at least 90 days a one-time payout of roughly 25% of the 90 day subscription.
If your niche is related, you may want to consider signing up for it.
Disclosure: Affiliate urls may be used within that post for products I recommend. They in no way affect my judgement of said products, nor do they affect the price of the product.
© Donna for DazzlinDonna, 2010. |
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Original post by Donna
