I know that sounds very hard to believe but it is a real fact and many webmasters that practice Stumbling had felt it. The wost thing about that is that most of them didn’t really realized what they were doing wrong as their visitors did not do any visit frauds, and therefore there was no reason for their explanation to be banned. In reality visit Frauds are one of the many CPC frauds on the Web.
The similarity in all banned from AdSense webmasters was that they all used massive stumbling as primary traffic source. additionally and Google sent them mail stating that they ban/terminate their accounts for invalid ad impressions, but didn’t explain what precisely that meant bu that, and actually I didn’t know additionally until I found one book on per-per-click marketing book where the I stumbled across the term invalid impressions fraud
A large number of impressions, without the accompanying go on your ad - whether you notice that there are a lot of impressions (views) of your advertising, that could indicate impression swindle. Impression fraud is artificial inflation of your ad impressions that may cause your ad click-through rates to drop below the Google minimum and your ad will be disabled. Until you realize that, your competitors have free reign to use your keywords, sometimes at bargain prices. As well, your relevancy ratings for search engines may drop as they record numerous impressions, but no interest shown via visits to your website, which could lead to a shutdown of your campaign.
— source: Pay-Per-Click Search Engine Marketing Handbook
Most of the AdSense Publishers know that Stumblers generally don’t visit on ads and that somehow generates very low CTR. Depending on the ads generated to your specific page and the number of AD units, you might get stuck in a situation where your CTR goes below the needed minimum and therefore you’re unintentionally making impression scam. In order to protect their publishers (actually to keep their ads active so that they continue to pay) AdSense might send you the “you’re banned” newsletter that can get you in really poor situation.
If you do get that mail, I strongly propose that you contact AdSense and tell them that you will lower the number of your ad units and ask them to give you some pop quiz period where you can increase your CTR above the minimum. Actually most publisher are afraid to get banned for high CTR, but in that case having low CTR is additionally a big problem.
Also I strongly propose that whether you have very low CTR (lower than 1%) you should try to change/optimize your pages in order to show highly relative AdSense ads or lower the ad units so that you CTR can go higher. that is common need for more clicks, but still some type of subject matter don’t really generate too many clickers and in that case we must artificially keep the CTR higher due to that impressions swindle problem.
Please note that I don’t really have that much experience with impressions frauds since all my websites have average CTR within 5%-30% and I never got below the 1% mark. whether you know more on that topic, please consider sharing it with us and helping fellow webmasters.
Original post by venetsian
